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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
USF Tampa Graduate Theses and Dissertations
The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
USF Tampa Graduate Theses and Dissertations
Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and …
Hospice Organizations On The Social Media Scene: Benchmarking The Uses And Strategies Of Hospice Organizations On The Internet In 2011, Emily Tiller
LSU Master's Theses
As baby boomers age and the hospice industry grows to meet the demands for care, it is important that these organizations reach their consumers in sensitive and responsible ways. Building caring and mutually beneficial relationships with these consumers is important. Social media can give these organizations the platforms to build and maintain these relationships, but most of the hospice organizations in this qualitative study did not make good use of the opportunities online to relate to their publics. Using public relationships and relationship management measurements, this study monitored the online activity of seven hospice organizations. In general, these organizations under …