Social and Behavioral Sciences Commons^™

Links Of Connectedness: A Content Analysis And Industry Survey Comparing The Interactive Options Of Community And Metro Newspaper Web Sites, Cleveland Allin Means

Dissertations

As newspapers struggle to redefine their role in a constantly shifting mass media landscape, this research project studies how one of mass communications’ historically fundamental mediums, the community newspaper, is utilizing its Web presence to connect to readers in innovative ways that might perpetuate loyalty to the local press. A key question is: How can community newspapers utilize their Web sites’ interactive features to maintain useful links of connectedness with local readers, in effect capitalizing on the very technologies that many analysts predict will ultimately render them obsolete?

Through content analysis of newspaper Web site home pages and industry surveys, …

An Introduction To Major University English Tests And English Language Teaching In China, Caiping Sun

Theses and Dissertations

The purposes of this project were to introduce (1) the four main college level English tests used in the People's Republic of China to expatriate English language educators, researchers, curriculum developers, and program designers; and (2) the college English language teaching situation in China to expatriates and give them information on where and how to apply for teaching positions there. The project produced two products to fulfill these goals. First, a paper titled an introduction to major university English tests in China: Their nature, development and importance is now ready to submit for publication. It is a paper that introduces …

Translating A Personal Identity Into A Website, L. Boccucci

Creativity and Change Leadership Graduate Student Master's Projects

To see abstract download attached file

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes

LSU Master's Theses

For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …