Social and Behavioral Sciences Commons^™

The Art Of Living - The Marketing Of Identity Through Nationality And Spirituality, Shirisha Shankar

LSU Master's Theses

Spirituality has been a term that has always been associated with the East and more specifically with India. Spirituality has been revamped and repackaged in glossy packages by various spiritual groups and organizations in India. One among these organizations is the Art of Living, a non-governmental spiritual organization that has risen in popularity since 1996. This thesis concentrates on the Art of Living as an organization and of the dissemination of the new spirituality through this institution. This research study pertains to the identity of self and of the sense of nationhood through the discourse and the practice of certain …