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Organizational Structure And The Creative Process, Edward C. Bowen Edd

Dissertations

A creative edge can be a powerful source of competitive advantage in business, in war, in the arts, in science, and in life. In fact, creativity, innovation and the ability to adapt and change organizational structures in response to an increasingly fast-paced and competitive business environment are increasingly seen as essential for the success of many organizations. A current trend in organizational theory associates increases in formalization and both horizontal and vertical integration with decreases in an organization's ability to innovate and adapt. Consequently, organizational change efforts often involve moving from traditional, hierarchical structures toward flatter, more flexible types of …