Social and Behavioral Sciences Commons^™

Portrayal Of Women In Magazine Advertisements Targeted Toward Three Age Groups Of Women : A Content Analysis, Stephanie Lynn Cummings

Dissertations and Theses @ UNI

Prior research has established that women are portrayed in sex roles in magazine advertisements. The purpose of this study was to explore this trend and to examine if the trend appears across audiences of various ages of women. Content analysis was used to analyze advertisements in magazines with female target audiences. Additionally, three categories of magazines, which correspond to the three age groups of women, were explored to see if the advertisements with sex role images of women appear across all three groups of women. The results of the advertisements revealed that teen and young women's magazines contained ads, which …