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Full-Text Articles in Social and Behavioral Sciences
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
Undergraduate Honors Thesis Collection
One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Theses: Doctorates and Masters
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
LSU Master's Theses
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …