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Behavior change

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Rare Pride Campaigns: Evaluating Participatory Communication In Conservation Efforts Throughout Indonesia, Lauren Elizabeth Perez Jan 2015

Rare Pride Campaigns: Evaluating Participatory Communication In Conservation Efforts Throughout Indonesia, Lauren Elizabeth Perez

Open Access Theses & Dissertations

Communication scholars who study international development and social change have found that if facilitators of social change hope to find positive, lasting solutions to complex social and environmental issues, they must incorporate more participatory approaches. However, even the practitioners with the most noble intentions oftentimes fall short of facilitating truly participatory practices because their strategies are the product of linear processes for evaluating the change context. In this study, I apply Lennie and Tacchi's (2014) approach to evaluating communication for development in a case study of Pride Campaigns implemented by managers throughout Indonesia who partnered with the conservation non-governmental organization …