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Cultural Behavior In Post-Urbanized Brazil: The Cordial Man And Intrafamilial Conflict, Thais La Rosa

Dissertations and Theses

Cultures, subcultures, and individuals occupy different positions in the low-context/individualistic and the high-context/collectivistic spectrum, and they shift due to factors such as urbanization, economic development and cultural globalization. In this study, I examine Sérgio Buarque de Holanda's theory of the cordial man and how it illustrates qualities of the high-context Brazilian culture. Within the framework of grounded theory, these qualities are evaluated from the perspective of intergenerational dyads--fathers and sons--that have been exposed to an urbanized and globalized environment in order to determine whether and how a shift from high-context to low-context is occurring. The participants were interviewed to explore …