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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Research Collection School Of Computing and Information Systems
An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …
Linky: Visualizing User Identity Linkage Results For Multiple Online Social Networks (Demo), Roy Ka-Wei Lee, Ming Shan Hee, Philips Kokoh Prasetyo, Ee-Peng Lim
Linky: Visualizing User Identity Linkage Results For Multiple Online Social Networks (Demo), Roy Ka-Wei Lee, Ming Shan Hee, Philips Kokoh Prasetyo, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
User identity linkage across online social networks is an emerging research topic that has attracted attention in recent years. Many user identity linkage methods have been proposed so far and most of them utilize user profile, content and network information to determine if two social media accounts belong to the same person. In most cases, user identity linkage methods are evaluated by performing some prediction tasks with the results presented using some overall accuracy measures. However, the methods are rarely compared at the individual user level where a predicted matched (or linked) pair of user identities from different online social …
Investigating The Influence Of Offline Friendship On Twitter Networking Behaviors, Young Soo Kim, Felicia Natali, Feida Zhu, Ee-Peng Lim
Investigating The Influence Of Offline Friendship On Twitter Networking Behaviors, Young Soo Kim, Felicia Natali, Feida Zhu, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
We investigate the influence of offline friendship in three specific areas of Twitter networking behaviors: (a) network structure, (b) Twitter content and (c) interaction on Twitter. We observe some interesting findings through the empirical analysis of 2193 pairs of users who are online friends. When these pairs of users know each other offline, they are more likely to (1) respond to the online gesture of friendship from their friend, (2) share mutual online friends, (3) distribute and gather information in their friend’s Twitter network, (4) pay attention to their friend’s tweets, (5) post tweets that might be of interest to …
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Research Collection School Of Computing and Information Systems
Influential user can play a crucial role in online social networks. This paper documents an empirical study aiming at exploring the effects of influential users in the context of music social network. To achieve this goal, music diffusion graph is developed to model how information propagates over network. We also propose a heuristic method to measure users' influences. Using the real data from Last. fm, our empirical test demonstrates key effects of influential users and reveals limitations of existing influence identification/characterization schemes.
K-Pop Live: Social Networking & Language Learning Platform, Thomas Chua, Chin Leng Ong, Kian Ming Png, Aloysius Lau, Houston Toh, Feida Zhu, Kyong Jin Shim, Ee-Peng Lim
K-Pop Live: Social Networking & Language Learning Platform, Thomas Chua, Chin Leng Ong, Kian Ming Png, Aloysius Lau, Houston Toh, Feida Zhu, Kyong Jin Shim, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
K-Pop live is a social networking and language learning platform developed by an undergraduate student team from Singapore Management University. K-Pop live aims to combine social media together with gamification to promote Korean culture. It consolidates all relevant Tweets from Twitter as well as videos from YouTube. The platform allows the user to connect with his friends who share similar interests in terms of K-pop artists and music.
Mining Diversity On Social Media Networks, Lu Liu, Feida Zhu, Meng Jiang, Jiawei Han, Lifeng Sun, Shiqiang Yang
Mining Diversity On Social Media Networks, Lu Liu, Feida Zhu, Meng Jiang, Jiawei Han, Lifeng Sun, Shiqiang Yang
Research Collection School Of Computing and Information Systems
The fast development of multimedia technology and increasing availability of network bandwidth has given rise to an abundance of network data as a result of all the ever-booming social media and social websites in recent years, e.g., Flickr, Youtube, MySpace, Facebook, etc. Social network analysis has therefore become a critical problem attracting enthusiasm from both academia and industry. However, an important measure that captures a participant’s diversity in the network has been largely neglected in previous studies. Namely, diversity characterizes how diverse a given node connects with its peers. In this paper, we give a comprehensive study of this concept. …
A Heuristic Algorithm For Trust-Oriented Service Provider Selection In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim
A Heuristic Algorithm For Trust-Oriented Service Provider Selection In Complex Social Networks, Guanfeng Liu, Yan Wang, Mehmet A. Orgun, Ee Peng Lim
Research Collection School Of Computing and Information Systems
In a service-oriented online social network consisting of service providers and consumers, a service consumer can search trustworthy service providers via the social network. This requires the evaluation of the trustworthiness of a service provider along a certain social trust path from the service consumer to the service provider. However, there are usually many social trust paths between participants in social networks. Thus, a challenging problem is which social trust path is the optimal one that can yield the most trustworthy evaluation result. In this paper, we first present a novel complex social network structure and a new concept, Quality …