Social and Behavioral Sciences Commons^™

Analysis Of Flickr, Snapchat, And Twitter Use For The Modeling Of Visitor Activity In Florida State Parks, Hartwig H. Hochmair, Levente Juhasz

Levente Juhasz

Spatio-temporal information attached to social media posts allows analysts to study human activity and travel behavior. This study analyzes contribution patterns to the Flickr, Snapchat, and Twitter platforms in over 100 state parks in Central and Northern Florida. The first part of the study correlates monthly visitor count data with the number of Flickr images, snaps, or tweets, contributed within the park areas. It provides insight into the suitability of these different social media platforms to be used as a proxy for the prediction of visitor numbers in state parks. The second part of the study analyzes the spatial distribution …

Comparing The Spatial And Temporal Activity Patterns Between Snapchat, Twitter And Flickr In Florida, Levente Juhasz, Hartwig H. Hochmair

Levente Juhasz

Social media services generate enormous amounts of spatiotemporal data that can be used to characterize and analyse user activities and social behaviour. Although crowdsourced data have the advantage of comprehensive spatial and temporal coverage compared to data collected in more traditional ways, the various social media platforms target different user groups, which leads to user selection bias. Since data from social media platforms are used for a variety of geospatial applications, understanding such differences and their implications for analysis results is important for geoscientists. Therefore, this research analyses differences in spatial and temporal contribution patterns to three online platforms, namely …

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Regulating Social Media Use In The Workplace, Yemisi Dina

Yemisi Dina

The advent of social networking sites (SNS) has become a reality of the digital age. These sites are highly interactive, creative and addictive for individuals to exchange personal, professional and social ideas but its use has also been the subject of litigation in the courts lately just like any man made invention. People using these sites have sparked a number of legal challenges that have dramatically changed the world. This raises a number of questions as to whether there are clear guidelines on the use of these tools by employers and employees.

This paper is a case commentary of one …

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Developing An Effective Research Presence And Promoting Your Work, Amie D. Freeman, Stacy L. Winchester

Amie Freeman

Join UofSC librarians to discover ways to develop an effective research presence and to promote your scholarship for maximum visibility and impact using ResearchGate, Google Scholar, and other tools. We’ll discuss pre-publication considerations, promotional tools and techniques, and monitoring your research impact.

Accessing Web Archives: Integrating An Archive-It Collection Into Ebsco Discovery Service, Christina A. Beis, Kayla Harris, Stephanie Shreffler

Kayla Harris

Effective collaboration between archives and technical services can increase the discoverability of special collection materials. Archivists at the University of Dayton Libraries began using Archive-It to capture websites relevant to their collecting policies in 2015. However, the collections were only made available to users from the University of Dayton page on the Archive-It website. Content was isolated in a separate platform and was not promoted to users. Working together, the team of archivists and technical services librarians incorporated the web archive collections into the Libraries’ EBSCO Discovery Service (EDS) discovery layer. A local data dictionary was created based on OCLC’s …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

Jamie Hazlitt

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

The Visibility Of Authority Records, Researcher Identifiers, Academic Social Networking Profiles, And Related Faculty Publications In Search Engine Results, Rebecca B. French, Jody Condit Fagan

Rebecca B. French

Information about faculty and their publications can be found in library databases such as the Library of Congress Name Authority File, VIAF, WorldCat, and institutional repositories; in identifier registries like ORCID and ISNI; and on academic social networking sites like Academia, Google Scholar, and ResearchGate, but the way search engines use such identifiers and profiles is unclear. Therefore, researchers at a large comprehensive university conducted several rounds of web searching before and after the creation and modification of faculty authority records. The sample consisted of 24 faculty and the 35 publications associated with their authorities. The researchers searched for the …

The Link Between Romantic Disengagement And Facebook Addiction: Where Does Relationship Commitment Fit In?, Irum S. Abbasi

Irum Abbasi

“That’S Why I Deleted You, Aunt Kathy”: Political Tolerance, Online Selective Exposure, And Relational Closeness, Justice Forte

Justice Forte

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

Andy R. Dotterweich

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont

Chris Darimont, PhD

Understanding hunter satisfactions can lead to improved wildlife management policy and practice. Whereas previous work has suggested that hunters often seek multiple satisfactions (achievement, affiliation, appreciation), little is known about how satisfactions might vary with target species. Additionally, past research has mostly gathered data using interviews and surveys, which might limit scope as well as introduce strategic bias for potentially provocative subjects such as hunting. To address these gaps, we analyzed data from online hunting forums, which provide an open-access source of peer-to-peer discussion that is geographically and taxonomically broad. We used directed qualitative content analysis to analyze hunting narratives …

Feed: State Transparency Amidst Informational Surplus, Mark Fenster

Mark Fenster

Assimilation Of Big Data Innovation: Investigating The Roles Of It, Social Media, And Relational Capital, Pratyush Bharati, Abhijit Chaudhury

Pratyush Bharati

Youth Activism, Art And Transitional Artist: Emerging Spaces Of Memory After The Jasmin Revolution, Arnaud Kurze

Arnaud Kurze

This project explores the creation of alternative transitional justice spaces in post-conflict contexts, particularly concentrating on the role of art and the impact of social movements to address human rights abuses. Drawing from post-authoritarian Tunisia, it scrutinizes the work of contemporary youth activists and artists to deal with the past and foster sociopolitical change. Although these vanguard protesters provoked the overthrow of President Zine El Abidine Ben Ali in 2011, the power vacuum was quickly filled by old elites. The exclusion of young revolutionaries from political decision-making led to unprecedented forms of mobilization to account for repression and injustice under …

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Finals Week Unplugged: Fostering Student Success With Snacks, Dogs, And Naps, Maria Atilano

Maria Atilano

Finals Week is an extremely stressful time for college students. While a busy library may seem like the last place for some much needed relaxation, the University of North Florida’s Thomas G. Carpenter Library is working hard to help their students cope. During finals, we plan stress - relieving events and activities to foster academic success and mental well being. Popular events include PAWS Your Stress featuring friendly service dogs, free Late - night Coffee and Snacks, and pop - up Random Acts of Snacks. The library also offers a coloring station to incite creativity, and a sleep zone to …

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Wendy Abbott

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

Maria Atilano

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Candace K. Vance

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Jeffrey Henry

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

Networked Co-Curation In Virtual Museums: Digital Humanities, History, And Social Media In The Toledo’S Attic Project, Arjun Sabharwal

Arjun Sabharwal

Networked co-curation is an innovative outreach practice in archives and museums using social media with other Web 2.0 technologies in order to curate digital heritage collections. It relies on crowd-sourced curation, which results in richer discourse through globally dispersed public participation and intersubjective perspectives. The theoretical framework for networked co-curation consists of three dimensions: digital history, digital humanities, and social network theory. Historical representation, intertextuality, and remediation play a vital role in networked co-curation, forming a bridge between digital content and a transforming virtual audience. Networked co-curation present three significant concerns for archives, libraries, and museums: provenance verification, knowledge representation, …

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Mark Robison

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Ruth S. Connell

Beyond The University: Preserving The Personal @Gvsu, Matt Schultz, Annie Benefiel

Matt Schultz

The Influence Of Emotions, Attitudes And Perceptions On Learning With Technology, Meg O'Reilly

Dr Meg O'Reilly

No abstract provided.

Back From The Brink: Reconstructing An Organizational Social Media Presence, Alexandra Gallin-Parisi, Anne Jumonville, Amy Nicole Roberson

Anne Jumonville Graf

Presentation given at EDUCAUSE West/Southwest Regional Conference 2012.

Topics: Assessing the Social Media Landscape, Strategies & Examples, Challenges & Opportunities, and Next Steps.

http://libguides.trinity.edu/socialmedia