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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
Joyce Wolburg
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.
East European Trade With The Developing World: Soviet Diplomatic Partner Or Economic Self-Interest, James Lutz
East European Trade With The Developing World: Soviet Diplomatic Partner Or Economic Self-Interest, James Lutz
James M Lutz
No abstract provided.
Soviet Responses To Crises In Eastern Europe, James Lutz, Robert Evanson
Soviet Responses To Crises In Eastern Europe, James Lutz, Robert Evanson
James M Lutz
No abstract provided.
Attitudes Toward The Market And Political Participation In The Postcommunist States, David S. Mason
Attitudes Toward The Market And Political Participation In The Postcommunist States, David S. Mason
David S. Mason
In the aftermath of the anti-communist revolutions of 1989-1991, the new governments in eastern Europe faced the herculean task of attempting simultaneously to build market economies and democratic political institutions. Though capitalism and democracy are often considered to be natural allies, in the cases of these new states they sometimes pull against each other.