Social and Behavioral Sciences Commons^™

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

Elemental Analysis Of Edible Clay From The Copperbelt Province Of Zambia, Amelia M. Craze, Mina L. Brandon

Venture: The University of Mississippi Undergraduate Research Journal

Trace elements in three edible clay samples from an open-air market in Kitwe, Zambia were analyzed for heavy metals using a scanning electron microscope coupled with an energy-dispersive spectrometer. The ingestion of clays has been observed throughout history but persists in many rural countries that lack sufficient access to proper medical care. In many African countries, women have been observed eating clay during pregnancy to reduce nausea or meet their recommended intake of iron. Similar studies identified harmful heavy metals in the makeup of the edible clays, however, the results of this analysis elemental analysis coupled with the SEM for …