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Full-Text Articles in Social and Behavioral Sciences
New Media To Promote Jambi People's Struggle Museum Based On Digital Marketing, M Rian Indra Eftritianto
New Media To Promote Jambi People's Struggle Museum Based On Digital Marketing, M Rian Indra Eftritianto
International Review of Humanities Studies
A museum is a place to record world civilization development, especially for preserving culture and history. The museum is also used for permanent exhibitions of objects that deserve public attention, such as historical, artistic, and scientific heritage. In this regard, the museum functions as a place to serve learning, educational, and fun needs. However, nowadays, the museum is only considered a place to store antiques and ancient objects. The lack of museum enthusiasts is caused by the perception that museums are not significant places to broaden insight and knowledge. Besides, there is a lack of publications and information about museums. …
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Journal of Indonesian Tourism and Policy Studies
This paper discusses the application of the 6P marketing mix (Product, Price, Place/Distribution, Promotion, Politics, and Public Opinion) by Jakarta Tourism and Creative Economy Office through The Office of Tourism and Creative Economy in order to organize domestic MICE activities ( Meeting, Incentive, Convention, and Exhibition) in 2019 until 2020. This research uses the type of qualitative research and descriptive research with data collection techniques of observation, interviews, and literature studies. The results of the study are suggested and recommended to The Jakarta Tourism and Creative Economy Office to open new jobs, actively holding MICE events, especially business to customers …
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the …
Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini
Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini
Journal of Indonesian Tourism and Policy Studies
This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the …
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Journal of Indonesian Tourism and Policy Studies
This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …
Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati
Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati
Journal of Indonesian Tourism and Policy Studies
Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV …
Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto
Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
This task of the final work consists of analysis of Indonesia tourism marketing process for the Thousand Islands, started from the planning step up till the actuating step. In this task of final work IS ALSO Described the obstacles in the tourism marketing process has been done and roomates Also describes the right steps of tourism marketing to increase of the number of tourist. This task of the final work is arranged by counting the data analysis. The result of analysis shows that Indonesia tourism marketing for the Thousand Islands has not been done well cause of the lackness of …
Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri
Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri
Journal of Indonesian Tourism and Policy Studies
This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.
Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto
Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
The focus of this journal is about Role Sales Call to increase occupancy Hotel Salak The Heritage. The Purpose of this study is to know role sales call to increase occupancy and to describe obstacles of increase occupancy. This research is qualitative descriptive. The concept of this study is Tourism, Hotel, Marketing, Sales Call, SWOT analysis, Marketing Mix, Market Segmentation, Positioning, Deferensation. Stratgegy Marketing Hotel Salak The Heritage is Referring to Promotion. Marketing Strategy Salak The Heritage Hotel is important to increase occupancy every year.
Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri
Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri
Journal of Indonesian Tourism and Policy Studies
This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …
Manajemen Pemasaran Produk Wisata Kapal Pesiar Pt. Avs Indonesia, Nanda Tasya, Dkn Nugraha
Manajemen Pemasaran Produk Wisata Kapal Pesiar Pt. Avs Indonesia, Nanda Tasya, Dkn Nugraha
Journal of Indonesian Tourism and Policy Studies
Cruises become a new option for travelers to travel with ease, with diverse destinations and lot’s of activities to do. Ships used exclusively for recreational purposes. Such as Costa Cruises, Princess Cruises, Royal Caribbean International, Oceania Cruises, and many others. With diverse of facilities that can be enjoyed on board, cruise ship tours become one of the best choice for tourists who want to relax and enjoy the beauty of the sea. Each brand has different products, facilities, and destinations according to their individual characteristics. Similarly, the marketing and sales strategies implemented. Each brand releases it’s products with a variety …