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Science communication

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Full-Text Articles in Social and Behavioral Sciences

Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf May 2024

Exploring Identities Of Extension Faculty And Educators As Science Communicators, Klae O'Brien, Carrie N. Baker, Sarah A. Bush, Maggie Elliot, Kattlyn J. Wolf

Journal of Applied Communications

This research explored the relationship between University of Idaho (UI) Extension educators and faculty’s social identity as science communicators and their most-used communication type. This non-experimental, sequential, mixed-method study with a qualitative priority utilized surveys and interviews to gather data. This paper will focus on the qualitative and mixing components of the study. We used stratified purposive sampling based on location and most used communication type to select participants for interviews and conducted interviews to understand their social identities as science communicators. We identified five main themes: continual development, technology, research dissemination, evaluation for motivation, and community relationships. We employed …

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Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson May 2024

Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson

Journal of Applied Communications

This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.

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What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta Dec 2023

What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta

Journal of Applied Communications

Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …

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Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush Apr 2023

Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush

Journal of Applied Communications

Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with …

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Factors Influencing Public Perception Of Science, Taniya Jayani Koswatta, Gary Wingenbach, Holli R. Leggette Jan 2023

Factors Influencing Public Perception Of Science, Taniya Jayani Koswatta, Gary Wingenbach, Holli R. Leggette

Journal of Applied Communications

Our literature review identified factors influencing public perception of science within the context of science communication. We analyzed 40 studies using an integrative literature review method and found that most research about public perception of science was conducted in developed countries’ contexts. We identified five categories of factors that influence public perception: Type of science, audience beliefs, socio-demographics, source of communication, and environment. We observed the type of science is the fundamental factor that determines the influence of other factors. Audience belief factors are the most influential factor theme. We also noticed that factors act as confounding and/or mediating variables …

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Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta Jan 2023

Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta

Journal of Applied Communications

Little research has been done on the production and use of podcasts in the fields of food, agriculture, natural resource, or human sciences (FANRHS). Currently, there is limited information for best practices on creating an effective FANRHS podcast to reach a target public audience. The purpose of this study was to examine existing practices and experiences of FANRHS podcast producers. The findings of this study will be of interest to organizations, institutions, and individuals who currently produce or are interested in producing an educational or science-based podcast. This study provided foundational information on podcast creation and maintenance. Future research should …

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Labs And Landscapes Virtual Reality: Student-Created Forest Conservation Tours For Informal Public Engagement, Whitney Stone, Jamie Loizzo, Jacqueline Aenlle, Peyton Beattie Feb 2022

Labs And Landscapes Virtual Reality: Student-Created Forest Conservation Tours For Informal Public Engagement, Whitney Stone, Jamie Loizzo, Jacqueline Aenlle, Peyton Beattie

Journal of Applied Communications

The following exploratory convergent mixed-methods study examined graduate students’ experiences developing and facilitating 360º photo-based virtual reality (VR) tours titled Labs and Landscapes focused on forest conservation and climate change education, as well as tour impacts on public audiences. Graduate students in an agricultural and natural resources communication course at The University of Florida used 360º cameras, mobile devices, and online software to create VR tours about the UF/IFAS Austin Cary Research Forest. Then, the students guided public participants through the tours in three physical informal learning environments including a museum, brewery, and campus tabling site within the university community. …

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U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm Dec 2021

U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm

Journal of Applied Communications

United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern …

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Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg Sep 2021

Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg

Journal of Applied Communications

Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. …

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Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore May 2021

Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore

Journal of Applied Communications

Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication …

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A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm May 2021

A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm

Journal of Applied Communications

Social media has radically changed human communication patterns, impacting how people perceive scientific information. This study sought to explore how cultural identity impacts the use of, and engagement with, social media content related to agriculture and the environment. Informed by Social Representation Theory, a systematic qualitative literature review was conducted to investigate how cultural identity impacted engagement with social media sources of agricultural and environmental information. Several studies indicated differences in social media engagement between people from different cultures. However, different definitions and perspectives on cultural identity emerged with some researchers describing culture in relation to nationality and others in …

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No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy Feb 2021

No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy

Journal of Applied Communications

This study examined how Florida newspapers framed the topic of industrial hemp production before and after the 2019 state legislative session. A total of 34 articles from the state’s largest newspapers were reviewed using qualitative content analysis to discover what frames were used, what scientific sources were cited, and what opinion leaders were quoted in the discussion of industrial hemp production. The analysis revealed the most frequently used frames within the study’s timeframe focused on politics or economic potential. Only one article cited science-based information. A majority of quotes were from political leaders and policy makers. Future research should be …

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A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm Dec 2020

A Mixed-Methods Comparison Of Self-Reported And Conversational Trust In Science, Joy N. Rumble, Yu-Lun Wu, Kelsey Tully, Taylor K. Ruth, Jason D. Ellis Ph.D., Alexa J. Lamm

Journal of Applied Communications

The development of science and technology highly relies on public trust in science. However, previous studies have shown that the public trust may vary across different scientific issues. This research explored how the public trust in science varied between a general and context specific environment. A convergent mixed-methods design was conducted. The results indicated participants’ self-reported general trust in in science did not change significantly between two measures. However, in conversation four major themes related to distrust were revealed. Future research is recommended to further explore how trust in science evolves in conversation and among different contexts.

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Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch Sep 2020

Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch

Journal of Applied Communications

A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …

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Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg Sep 2020

Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg

Journal of Applied Communications

Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …

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Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg Feb 2020

Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg

Journal of Applied Communications

This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth …

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Describing Interdisciplinary Agricultural Research Center Directors’ Perceptions Of Science Communication Through Goals And Beliefs, Ashley Mcleod-Morin, Ricky Telg, Joy Rumble Feb 2020

Describing Interdisciplinary Agricultural Research Center Directors’ Perceptions Of Science Communication Through Goals And Beliefs, Ashley Mcleod-Morin, Ricky Telg, Joy Rumble

Journal of Applied Communications

This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with …

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Exploring Science Communication Effectiveness In The U.S. Federal Government Research Process: A Case Study With The U.S. Livestock Producers’ Antimicrobial Use Research, Katie Abrams, Chelsea Bonser, Amber Mccord Jan 2020

Exploring Science Communication Effectiveness In The U.S. Federal Government Research Process: A Case Study With The U.S. Livestock Producers’ Antimicrobial Use Research, Katie Abrams, Chelsea Bonser, Amber Mccord

Journal of Applied Communications

Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, …

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Electronic Field Trips For Science Engagement: The Streaming Science Model, Jamie Loizzo, Mary J. Harner, Deborah J. Weitzenkamp, Kevin Kent Nov 2019

Electronic Field Trips For Science Engagement: The Streaming Science Model, Jamie Loizzo, Mary J. Harner, Deborah J. Weitzenkamp, Kevin Kent

Journal of Applied Communications

While institutions of higher education work to engage PK-12 youth in STEM (science, technology, engineering, and mathematics) concepts and careers via in-person programming, PK-12 teachers and students face many logistical and access constraints for physically traveling to sites off of school grounds during the school day. Throughout the years, electronic field trips (EFTs) have offered a digital way for schools to engage in meaningful ways with museums, parks, laboratories, and field research sites. In order for EFTs to be effective, they should be cost effective and created collaboratively with teachers, students, subject matter experts, and instructional design and communication professionals. …

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A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen Nov 2019

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen

Journal of Applied Communications

Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …

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The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck May 2019

The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck

Journal of Applied Communications

Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible …

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