Social and Behavioral Sciences Commons^™

The Impact Of The "Whistle-To-Whistle" Ban On The Frequency And Placement Of Gambling Advertising On Uk Television, Ellen Mcgrane, Elizabeth Goyder, Rob Pryce, Matt Field

International Conference on Gambling & Risk Taking

Abstract

Introduction:

There are currently no legally enforced restrictions on the broadcast time of gambling advertising on UK television. In August 2019, the Industry Group for Responsible Gambling (IGRG) introduced a voluntary policy which limited advertising around live sports, creating a “safe” window of 5 minutes either side of a match, known as the “Whistle-to-Whistle” period. This policy intended to protect young and vulnerable people from the widespread exposure to gambling adverts on television during pre-watershed (9pm) live sports games.

Methods:

This study will employ panel data statistical models to explore the change in pre-watershed gambling advertising around live sports, …

Can Sports Gambling Become The Fount Of Revenue Consistency?, Richard A. Mcgowan

International Conference on Gambling & Risk Taking

Critics of legalization of gambling maintain that gambling revenue is at best stagnate or will eventually fall as a source of revenue. The stagnation of Lottery proceeds and casino revenue as sources of revenue seemed validate this criticism. But a new source of gambling revenue has recently been championed, namely sports gambling. So, the question this paper will attempt to answer is: Can sports gambling produce consistent and growing revenue that are needed to sustain public policy initiatives?

The legalization of sports gambling in NJ occurred on June 11th, 2018 and the first bet was placed on June 14th. New …

The Effect Of Television Advertising On Gambling Behaviour: A Quasi-Experimental Study During The 2022 Qatar Fifa World Cup, Ellen Mcgrane, Rob Pryce, Matt Field, Elizabeth Goyder, Luke Wilson

International Conference on Gambling & Risk Taking

Abstract

Introduction:

The pervasiveness of gambling advertising and its relationship with football have been identified as areas of concern in the UK. Following the liberalisation of advertising laws in the 2005 Gambling Act, there has been increasing recognition of its public health impact. To date, there is a lack of evidence of the impact of advertising on behaviour in “real-world” settings.

Methods:

This study employs a natural experiment measuring the impact of television gambling advertising on the frequency of impulsive football bets placed during the World Cup. Longitudinal betting data collected from a sample of men (aged 18-45) will be …

The Application Of Transactional Fairness To The Gambling Sector, Seamus Mcgowan, Adam Rivers

International Conference on Gambling & Risk Taking

The idea of ‘fairness’ in consumer protection has been discussed for a long time. However, more recently there has been a renewed focus on the use of unfair pricing practices and terms in consumer markets and regulators and lawmakers are responding. Practices which can be considered unfair often emerge as companies develop new and innovative ways to engage with consumers including offering different prices and / or terms to different sets of customers.

Being ‘fair and open’ is an important principle for gambling regulation. In that context, this paper focusses on fairness in gambling markets and seeks to develop a …

Know When To Hold’Em Unpacking The Determinants Of Table Player Win / Loss And The Elasticity Of Table House Advantage, Clayton Peister

International Conference on Gambling & Risk Taking

Know when to hold’em

Unpacking the determinants of table player win / loss and the elasticity of table house advantage

Overview

There is significant disagreement about the role of house advantage (HA) in player value. For instance, the operations team often seek to introduce games with high HA, under the assumption that marginal improvements in HA translates into higher house win. By contrast, many casino marketing professionals argue that higher HA only reduces playtime and that a player’s budget is generally fixed. Leveraging over 300m individual player decisions from a major online Asian operator, we explore the role of HA …