Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- 21st Century (1)
- Brand (1)
- Brand management (1)
- Businesses (1)
- Corporate image (1)
-
- Country of origin image (1)
- Customer behavior (1)
- Customers satisfaction (1)
- Customers satisfactionCustomer behavior (1)
- Developing countries (1)
- Economic connectivity (1)
- Economic development (1)
- Emerging middle class (1)
- Engel curves (1)
- Globalization (1)
- Image transfer (1)
- Islamic banking (1)
- National consumption (1)
- Performative (1)
- Practice theory (1)
- Purchasing power parity (1)
- Qualitative research methodology (1)
- Selection criteria (1)
- Short-term profitability (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Parallel Session: Translating Practice Theory Into Consumer Research With Coherent Research Strategies, Yoon Lee, Amrul Asraf Mohd- Any, Norbani Che-Ha
Parallel Session: Translating Practice Theory Into Consumer Research With Coherent Research Strategies, Yoon Lee, Amrul Asraf Mohd- Any, Norbani Che-Ha
International Conference on Marketing
This article contributes to the underexplored methodological issues of translating practice theory into empirical consumer research. Practice theory conceptualises consumption as meaningful outcomes of social accomplishments which decentres the traditional influential roles of consumer emphasizes the performative dimension of the doings, saying, and material objects. Because consumers involved with practices are treated merely as „carriers‟, the analysis focus is shifted from consumer to consumption practice. However, practices are difficult to access, observe, measure or represent because practices are hidden, tacit, and often difficult to articulate. These challenges and specifically methodological issues of social practice theory are seldom acknowledged and addressed. …
Parallel Sessions (Consumer Behavior & Culture): The Emerging Middle Class In Pakistan: How It Consumes, Earns, And Saves, Jawaid Abdul Ghani
Parallel Sessions (Consumer Behavior & Culture): The Emerging Middle Class In Pakistan: How It Consumes, Earns, And Saves, Jawaid Abdul Ghani
International Conference on Marketing
During the first decade of the twenty first century, and for the first time in the history of Pakistan, over half of the households in the country belonged to the middle class (M-class). During this period (2002-2011) the M-class, defined as households with daily per capita expenditures of $2-$10 in 2005 purchasing power parity dollars1 , grew from 32 percent to 55 percent of all households in the country, and the number of people in this class doubled from 38 million to 84 million. Real aggregate national consumption increased by about $60 billion, of which $55 billion was accounted for …
Parallel Sessions (Consumer Behavior & Culture): An Investigation Of The Selection Criteria Of Islamic Banking In Pakistan: Customers’ Perspective, Zargham Ullah Khan
Parallel Sessions (Consumer Behavior & Culture): An Investigation Of The Selection Criteria Of Islamic Banking In Pakistan: Customers’ Perspective, Zargham Ullah Khan
International Conference on Marketing
Banking system was firstly introduce in the era of Jews where large bankers use to do financial practices in the open market. In the past few decades‟ capitalistic economy gained momentum. Islamic banking was firstly introduced in Malaysia with the establishment of Islamic banks laid on the basis of SHARIAH compliance, during 1970-90 (Henry & Wilson, 2004; Iqbal &Mirakhor, 2007; Dusuki& Abdullah, 2007). Banking is as old as civilization found its way from barter economies towards market economy and price mechanism. At present the banks have an immense role in deciding the economic fate of any state. Strong banking system …
Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain
International Conference on Marketing
Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …
Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
International Conference on Marketing
This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
International Conference on Marketing
The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).