Social and Behavioral Sciences Commons^™

Customer And Employee Social Media Comments/Feedback And Stock Purchasing Decisions Enhanced By Sentiment Analysis, Drew Mikel Hall

Walden Dissertations and Doctoral Studies

The U.S. Securities and Exchange Commission (SEC) warns professional investors that sentiment analysis tools may lead to impulsive investment decision-making. This warning comes despite evidence showing that aided social sentiment investment decision tools can increase accurate investment decision-making by 18%. Using Fama's theory of efficient market hypothesis, the purpose of this quantitative correlational study was to examine whether customer Twitter comments and employee Glassdoor feedback sentiment predicted successful investing decisions measured by business stock prices. Two thousand records from 3 archival U.S. public NASDAQ 100 datasets from March 28, 2016, to June 15, 2016 (79 days) of 53 companies with …