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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media And Customer Engagement: Customer Relations In A Digital Era, Nadia Delanoy
Social Media And Customer Engagement: Customer Relations In A Digital Era, Nadia Delanoy
Walden Dissertations and Doctoral Studies
Traditional big data analytics do not include the contextual facets that social media narratives and customer engagement do. There is currently a gap in research on how customer relations managers can integrate social media in their existing data analytics to improve business performance. The purpose of this qualitative, exploratory multiple case study was to further understand of how customer relations managers can use social media within the context of already existing data analytics across industries in Canada. Communication theory was the conceptual lens for assessing customer relations management and consumer feedback within an increasingly digital business environment. Purposeful sampling was …
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Walden Dissertations and Doctoral Studies
The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and …