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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Expatriates' Acculturation Strategies: Going Beyond "How Adjusted Are You?" To "How Do You Adjust?", Matthew Lineberry
Expatriates' Acculturation Strategies: Going Beyond "How Adjusted Are You?" To "How Do You Adjust?", Matthew Lineberry
USF Tampa Graduate Theses and Dissertations
Expatriates' degree of adjustment to living and working in a foreign country is well-accepted as an important outcome variable in expatriate management research. However, measures of degree of adjustment do not capture the breadth of strategies expatriates may use to achieve such adjustment, which may be critical for understanding whether expatriates have achieved a healthy and productive orientation to life abroad. Borrowing from research on immigrant populations, this study examines the construct of expatriate acculturation strategies, which characterize expatriates' mode of adjustment along two independent dimensions reflecting maintenance of one's home culture and engagement of the host culture, respectively. One …
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
USF Tampa Graduate Theses and Dissertations
Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen …