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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik
A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik
UNLV Theses, Dissertations, Professional Papers, and Capstones
Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …
Consumer Perspectives: Corporate Social Responsibility Through Advertisement And Publicity, Margaret George
Consumer Perspectives: Corporate Social Responsibility Through Advertisement And Publicity, Margaret George
UNLV Theses, Dissertations, Professional Papers, and Capstones
Corporations around the globe invest a considerable amount of resources in corporate social responsibility (CSR) initiatives. A delicate challenge for practitioners of this growing business practice is effectively leveraging media to communicate CSR to encourage positive perceptions of that brand from the public. Grounded in legitimacy theory, this study seeks to determine the most effective medium to communicate companies’ environmental and social CSR to increase positive perceptions. The research is operationalized through a quasi-experimental design that deployed two sets of questionnaires containing an advertisement and publicity stimuli depicting a brand’s environmental or social CSR to a random population. Participants’ responses …