Social and Behavioral Sciences Commons^™

Keeping It All Together: The Challenge Of Complexity, Reputation, And Supply Chain Crises, Kathleen L. Ambrose

Theses and Dissertations--Communication

Supply chains are developed to reduce business expenses and increase efficiency. However, a disruption in the supply chain, or a failure in one of the links, can expose organizations to crises that can severely impact short-term bottom line and long-term corporate reputation. This study examines the communication challenges inherent in supply chain crises using Samsung’s 2016 Galaxy Note 7 phone crisis as a case study. Results of this study show, in a supply chain crisis, stakeholders hold the organization responsible, regardless of where in the supply chain the break occurred. This study also examines the impact of complexity inherent to …