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Full-Text Articles in Social and Behavioral Sciences
Investigating The Effects And Persuasive Mechanisms Of Expository And Narrative Hpv Vaccine Messages, Adam J. Parrish
Investigating The Effects And Persuasive Mechanisms Of Expository And Narrative Hpv Vaccine Messages, Adam J. Parrish
Theses and Dissertations--Communication
The purpose of this study is to examine the effects and persuasive mechanisms of expository and narrative HPV vaccine messages targeted toward young men. The researcher used the Centers for Disease Control and Prevention’s HPV facts for men as a framework for the expository message condition. He also created two similar but distinct narratives that focused on HPV and men. The first narrative was informed by narrative persuasion studies in the social sciences and was labeled the academic narrative. The second narrative incorporated important elements of storytelling from literary theory and was labeled the classic narrative. A comparison condition, which …
A Message-Centered Approach To Understanding Young Women’S Decision-Making About Hpv Vaccination, Katharine J. Head
A Message-Centered Approach To Understanding Young Women’S Decision-Making About Hpv Vaccination, Katharine J. Head
Theses and Dissertations--Communication
The HPV vaccine represents an important step in the primary prevention of cervical cancer, yet uptake rates for the vaccine remain below what is needed to establish "herd immunity" from the virus. While many studies have examined both psychosocial and communication factors affecting HPV vaccination decisions, this study adopts a unique approach to understand the communication environment within which this health decision happens, such as the many and sometimes conflicting messages about vaccine efficacy and safety guiding young women's decisions. Using the message convergence framework, this project identifies how further study of converging and diverging messages in the communication environment …