Social and Behavioral Sciences Commons^™

Media Use And Performance In Air Force Organizations: Testing The Value Of Media Richness Theory, Lawrence D. Harrison Jr.

Theses and Dissertations

Communication is a critical factor in any organization. The choices Air Force members make when communicating have a direct impact on mission accomplishment. Media Richness Theory (MRT) recognizes that communication needs, and the ability of various media to support them, are influenced by a number of factors involving the message content, situational elements, and its symbolic aspects. The theory predicts employees who use more appropriate communication media face to face conversation, telephone, e-mail, and written correspondence as predicted by the theory, will be more effective performers. The ability of MRT to explain supervisory performance ratings for a group of junior …