Social and Behavioral Sciences Commons^™

The Effects Of Ingroup Threat On The Anchoring And Adjustment Heuristic, Mattie V. Hedgebeth

Theses and Dissertations

Since its introduction in 1974, the anchoring and adjustment heuristic has been a topic of interest within the field of decision making. Although much work has examined factors that affect the process of the anchoring and adjustment heuristic, very little has been studied about the self-processes that may influence how individuals anchor. More specifically, self and ingroup motivations have yet to be explored. This research sought to identify whether an individual’s magnitude of adjustment from an anchor can be affected by either an enhancement or threat of the individual’s ingroup. I hypothesized that ingroup enhancing information would induce a smaller …