Social and Behavioral Sciences Commons^™

A Study To Research The Feasibility Of Establishing A Southern New Jersey Chapter Of The Public Relations Society Of America, Joanna F. Bruschi

Theses and Dissertations

The purpose of this study was to research the feasibility of establishing a southern New Jersey chapter of the Public Relations Society of America (PRSA).

Some major findings included: (a) more than fifteen southern New Jersey members of PRSA are interested in joining a southern New Jersey chapter; (b) more than thirty public relations practitioners, not holding membership in PRSA, are interested in joining a southern New Jersey chapter of PRSA.

The findings of the author's survey concluded that establishing a southern New Jersey chapter of PRSA is feasible.

Christian Conservative Bias In Newspaper Print: A Content Analysis, Ted Christian

Theses and Dissertations

The major purpose of this study was to analyze the content from six major U.S. newspapers regarding their coverage of Christian Conservatives. The newspapers chosen for the study were the: New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Washington Times and Atlanta Journal and Constitution.

Articles from these newspapers from June 1993 through July 1994 were analyzed for their bias against Christian Conservatives or lack thereof. Samples were selected from the newspapers during the time frame chosen when one or more of the following five descriptors appeared in the newspaper text: Christian …

Persuasion Theories In The Practice Of Public Relations In The 1990'S, Susan E. Owens

Theses and Dissertations

The purpose of this study was to present ways in which persuasion theories are currently used in public relations and how persuasion theories could be used in public relations. Some public relations textbooks devote a chapter or section to persuasion theories and how they relate to public relations. The public relations practitioner needed a publication that expanded on these theories and provided cases of how they are used in public relations today.

To research persuasion theories and current application of them, current textbooks and periodicals were reviewed at several libraries. The searches at Rowan College, Richard Stockton College and Ocean …

Guidelines For College And University Publications Directors On Building Effective Partnerships With Printers And Graphic Designers, Susan L. Enzman

Theses and Dissertations

The purpose of this thesis project was to compose guidelines to help facilitate communication and understanding between graphic designers and printers as they work together to service higher education publication offices.

A review of previous research pertinent to this study was conducted. Original research was undertaken in the form of a mail survey distributed to 100 publication directors/managers at four year colleges and universities throughout the country.

The survey was used to determine how various publications offices operate and to elicit suggestions publication directors/managers have for working effectively with graphic designers and printers.

The core of this project was the …

Effective Motivation Of Front-Line Employees, Regina M. Audio

Theses and Dissertations

Motivating front-line employees to perform at optimum levels is a challenge for managers and business owners. Non-management employees from Southern New Jersey for-profit and non-profit companies responded to a survey to offer comments as to which of six specific types of motivational phrases would best motivate them to perform optimally in common workplace situations involving: quality, teamwork, personal responsibility to organizational policy and procedure, initiative, and customer service issues. Participants considered top performers by their managers were asked to choose which phrase would best motivate them in each situation in an attempt to identify which phrases are most effective in …

Modern Storytelling: The Power Of Myth Revisited, Laura J. Kaighn

Theses and Dissertations

This thesis paper examines the art of storytelling in its modern form. Its purpose is to evaluate the continued use and worth of fairy tale literature within a modern, industrialized society. Through the use of fairy tale literature and interviews with local storytellers it attempts to redefine storytelling as an essential art form and educational medium.

Storytelling not only perpetuates our cultural norms and values, but also our sense of humanity as well. Storytelling fulfills a deep need for us to define ourselves through our stories, the shells of our societal seeds. The art is experiencing a renaissance, and a …

Runaways In Young Adult Fiction – A Survey And Annotated Bibliography, Anna E. Edwards

Theses and Dissertations

The purpose of this thesis is to compare causes and consequences for runaways in real life with those in young adult fiction, in order to ascertain whether any similarity exists between the two. The thesis also provides an annotated bibliography of young adult books about runaways.

Research was carried out to obtain information about what real runaways must face, and various guides to young adult literature were consulted in order to evaluate fictional runaway lifestyles.

With few exceptions, real lives of runaway children bear very little resemblance to those of their fictional counterparts. In fiction, happy endings (or at least …

Reading Interests Of Fifth And Sixth Grade Boys, Judith E. Sheridan

Theses and Dissertations

Fifth and sixth grade boys were studied to determine their reading interests for the purpose of developing a bibliography of books that the boys had read and enjoyed to use for collection development for the school library. One class of fifth grade students and one class of sixth grade students were surveyed to determine their reading attitudes, habits, and interests. Reading logs were kept during a three month period recording books that the students read during that time and enjoyed. Both boys and girls participated in the data collection portion of the study.

Major findings reinforced the author's perceptions that …

The Interdisciplinary Approach To Learning: Theory, Design, And Implementation, Kathleen E. Ratz

Theses and Dissertations

The purpose of this thesis is to examine a synergistic form of learning known as the integrated curriculum. An interdisciplinary approach to teaching, the integrated curriculum seeks to explore the connections and interrelations that exist between academic subject areas in order to create educational experiences that reflects what We know about the learning process.

Discussed in the thesis are the theoretical and philosophical background of this form of experiential learning, historical attempts at implementation, current thinking on design and implementation, and finally practical applications. Conclusions are drawn from all of the above sources and a list of essential criteria for …

Changing Role Of The Female In Mythically Based Fantastic Literature And Films For Young Adults, Deborah Dougherty Dietrich

Theses and Dissertations

Psychoanalysts Sigmund Freud and C.G. Jung first noted the archetypal symbolism to be found in the dreams, myths and legends of people around the world. Bruno Bertelheim, a disciple of Freud, and renowned mythologist Joseph Campbell applied these principles of universal symbolism to help explain the continuing appeal of fairy tale, legend and myth in contemporary society. The thesis addresses the universality of these archetypal messages as mirrored in contemporary fantastic fiction for young adults, showing how the adolescent rite of passage explored in the heroic quest myths of primitive peoples is still used in many works of fantastic literature …

Cd-Rom Technology: How It Is Utilized In K-12 School Library Media Centers, Amy Jo Hufana

Theses and Dissertations

The purpose of this study is to investigate how CD-ROM technology is utilized in school library media centers in Cape May County, New Jersey and in other locations throughout the United States. A survey has been conducted to supply information about many aspects of CD-ROM use, including the types of hardware and software used, the extent of use of different types of programs, the responsibilities of library media specialists in utilizing and managing CD-ROM resources, and the amount of use by teachers, students, and others. Library media specialists from Cape May County and other locations in New Jersey have responded …

Recommendations For A Policy Regarding Online Searching At The Cape May County Library, Linda L. Melroy

Theses and Dissertations

The purpose of this thesis is to ascertain and compare the methods used by other New Jersey public libraries in order to best serve their patrons' needs in a technological society. The libraries of today, including Cape May County Public Library, are facing the challenge of providing online services to an ever more sophisticated clientele. At the same time, the funds for these services may be difficult to obtain.

A questionnaire was sent to fifteen New Jersey public libraries, twelve of whom responded. Questions involving the type of online searching being done at their institution were raised. Also questioned were …

Is Access Synonymous With Use?: Evaluation Of Access And Use Of Technology In Salem County High Schools, Romine B. Rosenberger

Theses and Dissertations

The high schools of Salem County were studied for their use of technology in general and the Internet specifically. Literature regarding the effective use of technology in education nationwide was researched. It was found that even though Salem County has access to much technology, it is underutilized, due primarily to lack of thorough professional development. Particular attention was given to Internet technology because of grants received by the county for the express purpose of establishing a local node for use by the schools in the county. A preliminary review of the literature indicated that the scope of the study needed …

A History And Bibliography Of The Lenni Lenape, Theresa Doyle

Theses and Dissertations

The purpose of this history and bibliography is to promote knowledge, understanding, and appreciation of the Lenni Lenape. This goal will be accomplished by increasing the public's awareness of the availability of materials concerning the Lenape. Through this awareness it will become possible for people to access previously unknown sources.

The historical data covers what is known of the Paleo-Indians up through the arrival of the first European colonists and the final migration of the Lenape people. This coverage includes the controversial Wallum Olum. The bibliography and appendices are divided into sections in order to allow the reader to locate …

A Study Of The Implications Of The Internet Upon Two-Way Symmetric Communication In Public Relations, Tarek M. El-Kharboutly

Theses and Dissertations

This thesis examined the implications and ramifications of the advent of online communication technologies, such as the Internet, on the profession of public relations.

As brokers of information, public relations professionals must adapt to and incorporate online tools into their arsenals. As the consumer public takes to the Internet in search of information, the Internet provides a means by which organizations can gauge which issues are of concern. It is the only alternative to falling out of touch with a restless consumer public that demands ever-higher levels of customer service.

The author presented a case study of the Pentium microprocessor …

A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper

Theses and Dissertations

The study's major purpose was to improve the quality and reputation of public relations practice in private industry. The study examined needed improvements m public relations by focusing on the ineffectual and negative practices of the tobacco industry, Also, the study reviewed public and media perceptions of tobacco companies.

The research involved telephone inquiries, information from not-for-profit organizations, and a review of 108 publications using the headings, "Public Relations" and "Tobacco Industry."

Other research included an opinion survey administered to 100 undergraduate students at Rowan College of New Jersey.

Survey results found that a majority of students, smokers, and nonsmokers …

A Study Of Meeting Planners' Tactics To Market Conferences, Seminars, And Workshops, Erika March

Theses and Dissertations

This study identified, through secondary research and a written survey, methods to effectively market meetings. The research found patterns in the areas of Communication, Direct Mail, Program Planning, Feedback/Evaluation, and Follow-up. These research areas were used in forming the structure of the survey questions.

The meeting planning survey was sent to 17 meeting planners who were chosen based on a June 1995 ranking in Meeting News as "The 25 Most Influential People in the Meetings Industry." The 25 represent different types of planners in different industries. These planners were surveyed to obtain marketing ideas from the top meeting planners in …

A Public Relations Plan For The New Jersey Association Of Family And Consumer Sciences Regarding The Association Name Change And Its Impact On The Profession, Linda A. Strieter

Theses and Dissertations

The purpose of this project was to create a public relations plan to help promote wide acceptance of the name change, Association of Family and Consumer Sciences and a better understanding of the profession's future in New Jersey among its members. For non-Association members, awareness of the name change and its ramifications are the goals.

A scientific random survey of approximately 10 percent of Association members in November 1995 revealed an almost equal split in opinion about the name change among those questioned.

When most of the membership understands the benefits of the name change, the feeling will become more …