Social and Behavioral Sciences Commons^™

An Examination Of The First- And Second-Level Of Agenda Building With The Image Of China's President Xi Jinping In Xinhua And Four U.S. News Outlets, Zhuqing Cheng

Theses - ALL

Sources provide information subsidies to journalists at a low cost with the intention of passing on their agendas by providing the information subsidies to the media. This process is called agenda building, serving as the theoretical framework guiding this study.

Many studies have examined agenda building in political campaigns, while others have looked at it in a business context. This study tries to further test agenda building by investigating in the context of mediated public diplomacy to see how foreign leaders use the news to build images in another country. Such image building efforts have the potential to influence the …