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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Theses - ALL
In the digital age, social networking sites are an essential tool for health educators to promote and spread awareness about health issues that may be plaguing society. Internet communications, such as social media, offer tremendous opportunities for modifying health because it allows people of all demographics to access health information. The present study examined the effectiveness of health public service announcement (PSAs) videos on social media and examined how the heuristics of social media “likes” may play a role in how social media users perceive these health messages. To assess how health messages on social media are perceived, this thesis …
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Theses - ALL
The success of social media marketing tactics is highly dependent on the understanding of social media users' information sharing behaviors. Social media user’s likelihood to share is related to various factors, such as knowledge, belief and personality traits. Survey data from 504 American social media users reveals that users' perceived knowledge about social media marketing tactics positively related to their perceived benefits, which further associated with their likelihood of sharing information on social media. Findings also indicate that users' desire for control partially mediates relationship between users’ knowledge of social media tactics and their likelihood to share information. However, the …