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The Qualitative Report

Ethnography

2010

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Ethnography Essentials: A Review, Robin Cooper Sep 2010

Ethnography Essentials: A Review, Robin Cooper

The Qualitative Report

Julian M. Murchison has written a thorough and thoroughly practical resource for the newcomer to ethnography. In his new book, Ethnography Essentials: Designing, Conducting, and Presenting Your Research, he guides the novice ethnographer through the research process from conceptualization through presentation of findings. The text also includes discussion of some of the developments and debates within the field of ethnography.


Netnography: A Method Specifically Designed To Study Cultures And Communities Online, Gary M. Bowler Jr. Sep 2010

Netnography: A Method Specifically Designed To Study Cultures And Communities Online, Gary M. Bowler Jr.

The Qualitative Report

With many people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. Kozinets' (2010) new text explores netnography, or the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. Guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. Kozinets surveys the latest research on online cultures and communities, focusing on the methods …


Using Millie Thayer's Making Transnational Feminism To Connect Transnational Feminist Theories To Transnational Feminist Practices, Camille Sutton-Brown May 2010

Using Millie Thayer's Making Transnational Feminism To Connect Transnational Feminist Theories To Transnational Feminist Practices, Camille Sutton-Brown

The Qualitative Report

I review Millie Thayer's 2010 book, Making Transnational Feminism, from a methodological standpoint to discuss its ability to effectively connect transnational feminist theories with transnational activist practices. Transnational feminism is at once a theoretical and practical model, consisting of an intricate, yet complex, web of small entities that work with and for one another to address related concerns. Thayer illuminates the processes that are involved in creating and sustaining these transnational feminist networks in the attempt to deconstruct the complex social relations and power dynamics that operate within the current structures of globalization. I purport that Making Transnational Feminism is …


Don't Tease Me, I'M Working: Examining Humor In A Midwestern Organization Using Ethnography Of Communication, Ajay K. Ojha, Taimmy L. Holmes Mar 2010

Don't Tease Me, I'M Working: Examining Humor In A Midwestern Organization Using Ethnography Of Communication, Ajay K. Ojha, Taimmy L. Holmes

The Qualitative Report

Within organizations, the communicative phenomenon of humor is commonplace. Humorous talk is just as important and frequent to regular discourse that takes place between organizational members. In this inquiry we examine humor as a particular way of communicating between members of a small Midwestern United States organization. Specifically, we examine how three functions of humor (i.e., joking, sarcasm, and teasing) are used amongst members during normal business hours (8:00 a.m. - 5:00 p.m.). Using ethnography of communication, we conduct both fieldwork and interviews discovering that this organization exemplifies humor as a socially constructed phenomenon to complete the typical workday.