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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Seton Hall University Dissertations and Theses (ETDs)
An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Seton Hall University Dissertations and Theses (ETDs)
As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Seton Hall University Dissertations and Theses (ETDs)
There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Seton Hall University Dissertations and Theses (ETDs)
Considering the power of online media to create communities, this thesis examines how the power of social media is harnessed by the Afro-Latinx individuals to mobilize and call to actions those who identify under the same social category and create a powerful online community to come together in support and advocacy virtually. Through a digital ethnography, this research observes three Instagram pages and performs a textual analysis on 3 posts to further understand the Afro-Latinx community and their adoption of Instagram to create online communities. Find-ings emphasize the importance of creating and maintaining a niche, user engagement and mem-ber satisfaction
Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn
Seton Hall University Dissertations and Theses (ETDs)
With the NEA in jeopardy under President Donald Trump, nonprofit performing arts centers need to connect with potential donors now more than ever. Yet little research has been done into how venues should accomplish this. This project attempted to remedy that by analyzing what types of messages six nonprofit performing arts centers in the New York metropolitan area posted on Facebook and Twitter over a one-week period and which kinds of messages online audiences engaged with the most. Using the results, the study proposed seven recommendations public relations staff members can use to enhance their social media efforts and build …