Social and Behavioral Sciences Commons^™

The Amygdala Era: Emotion And Experience In Memoir, Meagan Shelley

Senior Honors Theses

Amygdala Era is a culmination of short memoirs and brief poetry designed to express a stream of consciousness state of emotion over logic. The work utilizes base, primal parts of the mind such as happiness, sadness, and fear, and dissipates into the emotion and memory that is experienced daily. This is achieved through a focus on creative writing theory including stream of consciousness, interior monologue, and free indirect discourse. Amygdala Era synthesizes the techniques, strategies, and methodology of these three theories by examining past literary examples from world history. Analysis of the targeted market for Amygdala Era is detailed based …

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

“My Logic Is Undeniable”: Replicating The Brain For Ideal Artificial Intelligence, Samuel C. Adams

Senior Honors Theses

Alan Turing asked if machines can think, but intelligence is more than logic and reason. I ask if a machine can feel pain or joy, have visions and dreams, or paint a masterpiece. The human brain sets the bar high, and despite our progress, artificial intelligence has a long way to go. Studying neurology from a software engineer’s perspective reveals numerous uncanny similarities between the functionality of the brain and that of a computer. If the brain is a biological computer, then it is the embodiment of artificial intelligence beyond anything we have yet achieved, and its architecture is advanced …

The Psychological Relationship Between Spirituality And Emotional Responses To Music, Anais D. Norman

Senior Honors Theses

A study was conducted with 251 undergraduate psychology students at a Christian university to determine the nature of the relationship between spirituality and music-based emotions. Two hypotheses were proposed: First, students with higher levels of spirituality would experience higher emotional intensity while listening to music. Second, students will experience equal emotional intensity when listening to the “sacred” or “secular” selections. In answer to the first hypothesis, results indicated that overall intensity in emotional response to musical selections did significantly and positively correlate with higher spirituality scores. In answer to the second hypothesis, the strength of emotional intensity did differ, and …

The Capacity To Delineate And Interpret Emotion In Text Messages, Ashton C. Klingensmtih

Senior Honors Theses

Research indicates that emotion is not easily expressed or interpreted between senders and receivers who communicate through computer mediated communication methods such as text messaging. This fast paced, inexpensive and technologically advanced communication tool of text messaging has become a socially acceptable and valid form of communication in the twenty first century in many populations, cultures, and regions. Twenty pairs of female friends’ abilities to delineate and interpret accurately the four emotions of: joy, anger, sadness, and guilt in eight different text message scenarios were investigated. The results determined that although the accuracy rate of the sender expressing an emotion …