Social and Behavioral Sciences Commons^™

The Weight Of Gender, Bintou Marong

Senior Honors Projects

Abstract

Gender ideologies form the basis of how we view men and women as masculine and feminine. Through more traditional gender ideologies, men are generally taught to act and look as “manly” as possible while females are to look and remain as “womanly” as possible. So as long as one does not perform gender in ways that disrupt or blur the lines of these ideologies, conflict does not arise. But for women who deviate from the status quo and develop moderate to extreme muscularity, their gender and perceived femininity is often questioned and conflict often arises in their lives. Comments …

The Effect Of Message Framing And Gender On The Likelihood Of Donating Money To The John Carroll University 'Carroll Fund', John P. Fissinger

Senior Honors Projects

Message framing is a strategy many campaign marketers use to make their donating recruitment more effective, and there is a growing interest in research regarding their effectiveness (Buda & Zhang, 2000; Chang 2007; Chang & Lee, 2009, 2010; Das et al., 2008). Several different types of message framing have been investigated in prior research on charitable giving including positive versus negative message-framing and egotistic versus altruistic message-framing. Prior research on applying Kahneman and Tversky‘s Prospect Theory (1981) on positive and negative message framing to charitable donations has indicated negative message-framing is more effective than positive message-framing for securing donations (Chang …