Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Aviation (2)
- Business (2)
- Communication (2)
- Engineering (2)
- Advertising and Promotion Management (1)
-
- Bilingual, Multilingual, and Multicultural Education (1)
- Business Law, Public Responsibility, and Ethics (1)
- Education (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- International Business (1)
- International and Area Studies (1)
- International and Intercultural Communication (1)
- Language and Literacy Education (1)
- Management and Operations (1)
- Marketing (1)
- Public Relations and Advertising (1)
- Soviet and Post-Soviet Studies (1)
- Tourism and Travel (1)
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Optimization Of A Customized Leadership Development Program Upskilling English Language Fluency In Brazil Aviation Leaders, Robin A. Roberts
Optimization Of A Customized Leadership Development Program Upskilling English Language Fluency In Brazil Aviation Leaders, Robin A. Roberts
Publications
Objective: The present study explored how a customized leadership development program (LDP) with coursework taught in English to non-native English speakers could optimize English language fluency in Brazil airline leaders.
Background: Currently, problems exist with a myriad of native language accents and phraseology interfering with cognitive reflexes especially for aircrews and air traffic controllers to safely do their work. Executives from four Brazilian airlines proactively implemented a 14-month LDP focused on English language fluency and leadership enhancements collectively for leaders within their firms.
Method: Blended learning as proposed by the International Civil Aviation Organization provided the experiential …
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Publications
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
An Overview Of The Low-Cost Carrier Model In The Russian Market, Tamilla Curtis, Dawna L. Rhoades
An Overview Of The Low-Cost Carrier Model In The Russian Market, Tamilla Curtis, Dawna L. Rhoades
Publications
This study provides an overview of the low-cost carrier (LCC) model in the Russian market. The LCC model seeks to achieve a competitive advantage through the reduction of operating costs, below the traditional airline model. Since Russia is an emerging and developing economy, airlines face a high level of uncertainty. Despite the fact that the Russian aviation market is dominated by a few large carriers, Russian lowcost airlines such as SkyExpress and Avianova have been growing rapidly since starting their operations. While Russian LCCs follow the traditional LCC model, some differences are apparent as a result of the specifics of …