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Pamela K. Morris

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Full-Text Articles in Social and Behavioral Sciences

Advertising Images: Reflections And Temptations, Pamela Morris May 2012

Advertising Images: Reflections And Temptations, Pamela Morris

Pamela K. Morris

Advertising promotes more than products and services, it also tells us how to look, act, and think. With a unique perspective from both professional and academic experiences, Dr. Morris’ research explores international advertising and how visuals can be read which highlight values found in different countries. Underlying social dimensions, that may otherwise go unnoticed because of their ”naturalness,” can be exposed. Dr. Morris has more than 18 years of account management experience in the advertising industry and has traveled extensively in pursuit of her research interests in advertising, mass media, world culture, and visual literacy, aspects of which she teaches. …


Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski Dec 2011

Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski

Pamela K. Morris

In 1508, artist Albrech Dürer sketched a life-study of a pair of hands clasped in prayer. Over 500 years later, the ‘Betende Hände’ can be found all over the United States as knickknacks in private homes, as civic statues and online. The phenomenon is an interesting case study of popular religion, consumer culture and the intersections of public and private worship. Using a blend of advertising and branding theory and iconographic theory, this paper proposes to illuminate the ways that the Praying Hands of Dürer became a lasting symbol of popular devotion across a wide range of media.


Praying Hands: A Christian Metaphor, Pamela K. Morris Apr 2010

Praying Hands: A Christian Metaphor, Pamela K. Morris

Pamela K. Morris

Sometime around 1508, when Albrecht Dürer drew a study in silver point on blue paper of a pair of hands praying in Nürnberg, Germany, he could not have thought of the popularity and the mythology that a drawing of upturned hands would inspire some four hundred fifty years later. Praying Hands are now found on candles, funeral cards, lockets, flower planters, place mats, automobile license plates, and water towers. Why? What is it that makes this once mundane image so popular in the 20th century? The co-opting of images happens in advertising all the time, but what about religion? Current …