Social and Behavioral Sciences Commons^™

Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris

Pamela K. Morris

No abstract provided.

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power. A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …

Comparing Portrayals Of Beauty In Outdoor Advertisements Across Six Cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, And Turkey, Pamela Morris

Pamela K. Morris

This research expands scholarship on cross-cultural investigations by examining ideas of beauty through the lens of outdoor advertisements. Using a content analysis method, 293 images of women in outdoor advertisements from six different cultures, including Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey, were reviewed through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings revealed that differences across cultures exist and that beauty ideals are culture dependent.

Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris

Pamela K. Morris

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris

Pamela K. Morris

Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …

Gender Images In Hurricane Katrina Coverage, Pamela K. Morris

Pamela K. Morris

Media coverage of Hurricane Katrina was criticized in terms of race and class. But analyses from a gender perspective are missing. This research reviewed photographs of Katrina coverage in four prominent U.S. newspapers. Findings show that victims were all sexes and ages; but when it came to officials and heroes – men dominated. Also, women were more often shown with children than were men. These stereotypical images found in times of crises show culture’s core.

Driving Gender: An Analysis Of U.S. Auto Ad Visuals 1925-2005, Pamela K. Morris

Pamela K. Morris

Advertising has been found to be not only a reflection of society, but also the basis for living amongst a group of people. The images in advertisements especially provide ideas and standards for acceptable behavior, social norms and values specific to men and women. Studying advertisement visuals can illuminate power relations in culture. This approach to feminist theory takes a look at how women and others are used to sell products and how these depictions illuminate power.

A framework using cultural, communication and feminist theories is constructed to build an approach for reviewing advertising messages. Focus is on visuals of …