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Approaches To Marketing An Institutional Repository To Campus, Marisa L. Ramirez, Michael D. Miller
Approaches To Marketing An Institutional Repository To Campus, Marisa L. Ramirez, Michael D. Miller
Michael D. Miller
Marketing is an activity that is integral to the growth and use of a campusinstitutional repository (IR). But what kinds of marketing activitiesdo libraries engage in to advertise the new services associatedwith an IR? This chapter summarizes basic marketing principles and describesthe application of those principles as they relate to marketing an institutionalrepository within a higher education setting.