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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Discourse, Meaning-Making, And Emotion: The Pressure To Have A “Feminist Abortion Experience”, Derek Siegel Jul 2019

Discourse, Meaning-Making, And Emotion: The Pressure To Have A “Feminist Abortion Experience”, Derek Siegel

Masters Theses

During interviews with self-identified feminists (n=27), respondents express discomfort when their abortion experiences fail to match perceived expectations from the pro-choice movement. They describe a “feminist abortion experience” as eliciting a sense of relief, empowerment, and detachment. An “anti-feminist abortion,” on the other hand, involves sadness, ambivalence, and a high attachment to the pregnancy. Respondents not only self-police this boundary but also perform emotion work to change an undesirable emotional state. First, I ask how pro-choice norms and constructed and perpetuated? I find that people learn what is expected of them from the contents of pro-choice discourse and learn about …


Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt Aug 2018

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …


Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman Apr 2014

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …