Social and Behavioral Sciences Commons^™

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

The Color Line In Communism: The East German Ministry Of Culture’S Portrayal Of Paul Robeson’S State Visit, Colin J. Rensch

Masters Theses

During the 1950s and 1960s, the Cold War, the American Civil Rights movement, and anticolonialism combined to create a complex political, social, and economic landscape and a division of the globe into the so-called first, second, and third worlds. It is within this context that African American performer and activist Paul Robeson traveled to the GDR for an official visit in October 1960.

This visit was highly significant in light of the oppression Robeson had experienced at the hands of the US State Department. In response to Robeson’s communist sympathy, the State Department had revoked Robeson’s passport in 1950, and …

“Someone’S Got To Look Out For The People”: Exploring Donald Trump And Alexandria Ocasio-Cortez’S Online Performance Of Populism And Immigration Rhetoric, Taylor P. Koopman

Masters Theses

This thesis examines the performance of populism by a right- and left-wing politician in the digital sphere during the peak of the immigration crisis in 2019 using the lens of Moffitt’s populism as performance theory (performer, stage, and audience) and Baldwin-Philippi’s four methods of ‘centering the people.’ My findings show that Trump and Ocasio-Cortez’s performances of populism condemn the degradation of the U.S. and portray themselves as immigration warriors. Trump uses exclusionary rhetoric to advocate putting “America First,” and Ocasio-Cortez expresses inclusionary rhetoric to develop an “America for All,” in a way that informs their performances of …

Counter Stories In Counterpublics: Exploring Documentary As A Form Of Activist Media To Counter Reinforced Stereotypes About The Criminalization Of Black Men, Tirrea S. Billings

Masters Theses

A story told can change the world. Storytelling has been around since the inception of human communication and has been used as a tool to educate, preserve cultural values, and make meaning of our existence. More recently, storytelling has been used in activist and social change movements. One approach to social justice storytelling is through filmmaking: creating films as a tool to disrupt, interrupt, amplify, organize, shift power and create lasting, transformative change in communities. Specifically, social justice-oriented documentary film and media can be used as a vehicle for those who are in counterpublic spaces to argue against mainstream discourses …

“College Is Mandatory In Our Family”: A Study Of Homeschooler Anticipatory Memorable Messages About College, Gina S. Reynolds

Masters Theses

Homeschooling in the United States provides many children with a unique educational background that may present different perspectives when considering college attendance. This thesis examines the memorable messages homeschool students received regarding college, where these messages came from, and the perceived impact they have on the student. Memorable messages are easily recalled words that participants receive from others, which they believe has an impact on their attitudes and decisions (Cranmer & Myers, 2017). This study also looks at the messages homeschool students received from the media and the effect these have on their college choices. A qualitative study gathered reports …

Wonder Women In A Superman World: Exploring The Memorable Messages And Communicative Approaches Women Utilize When Navigating The Leader-Member Relationship, Christine M. Packard

Masters Theses

Communication scholars continue to affirm the importance of organizational members to develop strong relational ties with those in their workgroup. This research focuses on women and considers relationship development via the memorable messages women receive prior to their entrance into the workplace. Further participants’ critical incidents or pivotal moments with managers are examined to consider how those experiences shape how women navigate workplace challenges and the leader-member relationship. Fifteen in-depth qualitative interviews resulted in the emergence of four themes: preparatory frameworks, the perception of trust, autonomy, and competence, adaptive communicative approaches, and socialized expectations. These findings call to attention the …

From Mainstream To Fringe Conspiracy: Examining White Supremacist Literature Before And After The Civil-Rights Movement, James Andres

Masters Theses

This project analyzes white supremacist literature before and after the Civil-Rights Movement to examine victimization narratives, siege belief, white supremacist visions of the future, and the threats found in pre-civil rights white supremacist ideology through Goffman’s work on stigma. The author conceptualizes the previous items by utilizing literature analyzing the modern white supremacist movement and using it as a basis to conduct a case comparative study. Using grounded theory, directed approach, and summative content analysis to conduct the study, the author selects 8 influential white supremacist texts for the analysis. The author notes that in addition to the shift in …

Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang

Masters Theses

As a popular social media platform, Facebook has already become a vital part of college students’ social lives. The purpose of this study is to explore the relationships among Facebook use, gender identity and the level of self-esteem among young female college students (from age 18 to 23). Previous studies have argued that Facebook has the ability to enhance or reshape gender identity by providing control over online self-presentation. In addition, by using Facebook intensively and frequently, users gain popularity (a larger network of Facebook friends), which also increases users’ self-esteem and the feeling of being connected with others. In …

Confidential Publics: Digital Reconciliation And Queer Muslim Identities, Mariam Mustafa

Masters Theses

In this paper, I trouble constructions of community through exploring temporal spatial configurations of support for queer-identified Muslims living in America. I assert that when community is not something one can physically access, use of the internet to create temporary spaces of community is critical in assessing identity reconciliation between intersectional conflicting identity. As it relates to queer Muslims, where there is a distinct lack of public community, the level of crisis some individuals face is explored through their use of online vehicles to establish social support systems that would otherwise not be available. My paper provides a framework in …

Timelines And Trade Chat: Comparing Contextual Self-Disclosure And Perceived Social Capital On Social Networking Sites And Massively Multiplayer Online Games, Ryan P. Castillo

Masters Theses

This study examines the associations between usage intensity, user motivations, and contextual self-disclosure, and social capital on two popular online mediums, Facebook and World of Warcraft. Contributing to the efforts of previous research, which has found both online gaming communities and social networking sites to positively affect access to informational and social support, this analysis shows that intimate self-disclosure in each online medium differs not only in context, but in its impact on dimensions of social capital, and that the various effects of self-disclosure on social capital can be attributed to differences in communicative affordances and community held standards of …

Coming To The United States: An Exploration Of Third Culture Building Processes Emerging From University Sponsored International/Host-National Student Interactions, Margaret E. Baker

Masters Theses

International students studying in the United States encounter a number of challenges that affect their ability to achieve their academic and social goals. These changes and acculturative pressures often influence their psychosocial wellbeing and factor into their satisfaction in their experiences abroad. Forming relationships with host-national students aids international students in their adjustment to life in the U. S. and influences their satisfaction and success both in and out of the classroom. This qualitative study analyzes third culture relationships as well as the challenges to their formation and the negotiations necessary for the relationship’s continued survival. This project explores the …

Interpersonal Impressions Of Emoji Use In Computer-Mediated Decision Making, Austin Jonathan Beattie

Masters Theses

Text-messaging is among the most popular forms of computer-mediated communication (CMC). However, the lack of most nonverbal cues in text-messaging interaction limits communication in certain contexts. Some recent innovations, such as emoji, attempt to enhance nonverbal limitations in text messaging. However, despite ample scholarship in text messaging, nonverbal communication, and CMC, a smaller body of research explores their intersections. This study reviews literature in these areas and, through the lens of Media Richness Theory, offers several hypotheses regarding the effects of emoji on interpersonal impressions in a decision-making scenario. It then experimentally tests and quantitatively measures how emoji usage in …

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

The Role Of Sexual Self-Disclosure In Partner Relational Satisfaction And Uncertainty, Riley Richards

Masters Theses

Sexual communication and sexual self-disclosure (SSD) are often viewed as taboo and uncomfortable when discussed between sexual partners. Prior research has demonstrated a strong connection between SSD and other relational factors in current dating and married partners. To that end, this study uses an Actor-Partner Independence Model (APIM) with current cross-sex sexual and romantic partners to understand how emergent adults experience SSD and the role it plays in their relational satisfaction and uncertainty. Social Penetration Theory (Altman & Taylor, 1973) undergirds this study as a theoretical foundation in fleshing out the ways emergent adults self-disclose about their sexual lives to …

Examining The Effects Of Robot-Enacted Guilt Appeals In A Human-Robot Negotiation, Brett Stoll

Masters Theses

Social robotics is a quickly evolving and expanding field in which significant contributions may be made by the communication discipline. Prior research has demonstrated the successful employment of robots throughout varying contexts such as work team decision-making, education, and healthcare. The purpose of this study is to expand upon existing research and generate an understanding of how robots may be used in competitive communication environments. The study highlights face negotiation theory (FNT) and the computers are social actors (CASA) paradigm to frame predictions and understanding of how humans interact with robots in a negotiation context. The researcher uses a 2 …

I Get By With A Little Help From My Friends: A Qualitative Study Of Nurse Close Work Friendship And Social Support, Jennifer Ptacek

Masters Theses

The nursing profession is laden with numerous job, emotional labor, and communication stressors, which come from both patients and healthcare organizations. These frequent and simultaneous pressures can result in nurse burnout and turnover (Tracy, 2009). Socially supportive workplace communication has been identified as a solution to reducing nurse stress, burnout, and turnover (Apker & Ray, 2003), but has not specifically considered social support in nurse work friendships. A mixed qualitative method study was conducted with five nurse best friend pairs, using job observations of participants’ work friendship communication and individual and joint interviews. Two major communication themes emerged from the …

Of Tribes, Wars, And Jungles: A Study Of U.S.College Students’ Perceptions Of Africa And Africans, Seseer P. Mou

Masters Theses

This study examined American college students’ perceptions of Africans. Knowledge Gap and Systems Theory were applied to creating and discussing the research questions. Systems Theory addresses processes and levels of information transfer (Westley & Maclean, 1965). It requires an understanding of the sources, channels, messages, and the people who receive information in a communication encounter. Knowledge Gap Theory, on the other hand, states that when information circulates in a system, gaps in knowledge are formed and these gaps increase as more information enters the system (Tichenor, Donohue, & Olien, 1970). The results showed that consumption of radio and newspaper news, …

Understanding Work Socialization: A Qualitative Study Of A Youth Employment Program, Katelyn S. Sandor

Masters Theses

Through early work experiences, often in part-time jobs, young people come to learn about the working world. This learning process is often considered a source of anticipatory socialization, or an experience that comes before real work and serves to socialize individuals into particular organizations and vocations. In contrast, this study seeks to understand how individuals are socialized into broader meanings of work through early, part-time work experiences by studying a Youth Employment Program (YEP) aimed at providing hands-on job opportunities for at-risk youth. Drawing upon in-depth interviews, I analyze what young people learned about work and how such learning occurred. …

Traversing Bourgeois Spaces: How A First-Generation College Student Makes Sense Of The Academy, Tabatha L. Roberts

Masters Theses

This thesis presents an autoethnographic interrogation of the intersections of identity for a first-generation college student (FGC) in the process of becoming an FGC PhD graduate/student. It explores the intersections of social class and power and how both concepts are embedded in educational practices, specifically through interpersonal relationships of teacher/student, and within institutions of higher education. Through the theoretical lenses of co-cultural theory and critical communication pedagogy, and the methodologies of autoethnography and the sensemaking paradigmatic framework it is possible to see how I interrogate my positionality as a working-class first-generation college graduate/student in the context of higher education institutions, …

Using Attachment Theory And The Hyperpersonal Model To Examine Relationship Maintenance, Satisfaction, And Affectionate Communication In Romantic Relationships, Christina J. Gentile

Masters Theses

In this study, individuals in long-distance and geographically close romantic relationships are surveyed to examine if there are differences in regards to one's relationship maintenance, affectionate communication, and relationship satisfaction via Facebook that is exhibited to a romantic partner. Attachment theory also is utilized to examine the same variables, but to assess if the results vary by attachment style. Both this theory as well as the hyperpersonal model (Walther, 1996) is used to guide this research. This model is typically used to explain why initial interactions among strangers can lead to heightened levels of communication and idealization, but limited research …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

Ethical Ambivalence In Local Television Weathercasting: A Rossian Analysis, Vernon Keith Thompson

Masters Theses

Today’s television weathercasters are being called upon increasingly to go beyond benign weather prognostications to become the “newsroom experts” for science topics. The expectation to act as both scientists and journalists can cause ethical ambivalence (EA), a sociological condition in which, faced with conflicting norms, the subject feels that he/she is being pulled psychologically in two different directions (Jansen & Von Glinow, 1985). This thesis presents a Rossian analysis of climate change in weathercasting, a topic that captures the most important ethical tensions arising from conflicting duties within the weathercaster role, specifically: a) how might the duties of the television …

How Facebook Friendship Transforms The Superior-Subordinate Relationship: A View From Relational Dialectics Theory, Raquel Hellenga

Masters Theses

This thesis project explores how Facebook friendship transforms the relationship between superior-subordinate dyads in the workplace through the lens of relational dialectics theory. A convenience sample of five superior-subordinate dyads (N=10) was used. Criteria for participation included: the superior must be full time and must be the subordinate's direct superior, the subordinate must work at least part time, both must have worked in the organization for at least three months, and the two must be friends on Facebook who communicate at least weekly through the site. This study utilizes qualitative, face-to-face, in-depth participant interviews. The interview questions are open-ended in …

"Make Over Your Body": Conflicting Messages In Women's Fitness Magazines, Joy Zoodsma

Masters Theses

SHAPE Magazine is a women's fitness magazine that has been consistently popular since its initial publication in 1981. This study explores how the messages of health and beauty in this publication have evolved over the last three decades, especially in response to the cultural imperatives of consumerism and feminism. It critically analyzes the visual and textual messages on SHAPE Magazine covers and in letters from the editor, which offer important examples of the ways in which SHAPE attempts to “hail” readers – to draw them in, to convince them that what the magazine has to offer is relevant to their …

Can You Get Beliefs From Retweets? An Examination Of The Extended Parallel Processing Model On Social Media, Xialing Lin

Masters Theses

The Extended Parallel Processing Model (EPPM; Witte, 1992) has been applied as a framework to examine risk information dissemination and effective sensation seeking in various health communication scenarios. Previous studies suggest that it is worth examining whether Twitter could have potential efficacy effects similar to face-to-face interaction or traditional media interventions. Given the overload and discrete information in the medium environment, people would adapt information processing short cuts, to tend to similar perceptions from various sources rather than reading specific messages.

The current study investigates the threat appeal perceptions of EPPM on system-generated and other-generated message cues in social media. …

"Nevermericans?": How Communication Issues Shape The Perceptions Of Self And The Perceptions Of American Identity Among The International Students, Lyudmyla Pustelnyk

Masters Theses

This study of Intercultural communication and identity uses Cultural Contracts theory and Narrative theory to explore how international students communicate about their understanding of self (identity) and how this understanding is influenced and changes during their studies in the United States. Research participants who have, or are currently studying in the U.S., from Eastern and Central European countries were interviewed about their communication experiences while in the U.S., resulting in different expressions of identity - in-between identity, feeling Americanized, global citizen, and crystallization of native identity - which developed as the result of their U.S. university studies. Their narratives also …

Experiencing "Both/And-Ness": Dialectics Of Interactions Of International Students, Yoko Kubo

Masters Theses

This research focuses on international students in the United States by examining their experiences and interactions as sojourners. Specifically, I explore international students' dialectics within their experiences and interactions in the host culture. Referring to existing concepts from relational dialectics theory (e.g., Baxter & Braithwaite, 2008; Baxter &Montgomery, 1996) and the six cultural dialectics (Martin & Nakayama, 1999, 2011), dialectics are the opposing, competing, but co existing notions or tensions. Eleven international students from 10 different countries participated in face-to-face interviews and follow up e-mail responses. By conducting a thorough thematic analysis (Aronson, 1994), six cultural dialectics, one relational dialectic, …

I'M The Same Me: Communication And Renegotiation Of Identity In The Weight-Loss Surgery Experiences Of Women, Heather D. Schild

Masters Theses

Adult obesity rates are on the rise in the United States according to the Centers for Disease Control (2009) which has led to an increase in obesity-related illnesses such as diabetes and heart disease. Weight-loss surgery (WLS) has become accepted as a "cure" for obesity by the medical community. There has been a dramatic increase in the number of obese individuals electing to undergo WLS every year; 82% of these individuals are women (AHRQ, 2007). More women may be electing to undergo these procedures than men due to the pressures women face in American culture to achieve social standards of …

Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb

Masters Theses

This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …

"There's Something Wrong About The Way You Look, There's Something Wrong With You": Memorable Messages Concerning Identity And Body Weight, Scott A. Richmond

Masters Theses

This thesis examined the body weight discourse through interviews concerning memorable messages received prior to and after a period of weight loss, along with messages' effects on individuals' identities. As the communication of messages concerning body weight and identity had yet to be thoroughly examined, this study worked to illuminate how the discourse is communicated.

Emergent themes were discussed, such as pre-weight loss messages communicating a separate social identity, less social desirability, and advice about body weight. Post-weight messages themes of acknowledging a change in appearance, positive valuation of the change, and questions on the weight change were also examined. …