Social and Behavioral Sciences Commons^™

Agritourism Development In Southwest Michigan: Motivations Of Agritourists And Operators, Esther Akoto Amoako

Masters Theses

National agricultural statistics show that the number of agritourism farms and the proportion of agritourism related revenues in the United States has steadily increased during the last ten years, especially among small family farms. The recent growth in agritourism is both demand - and supply-driven. However, there are limited studies that explore agritourism motivations from both the visitors' and operators’ perspectives. This study examines what the agritourists' and operators’ motivations are and the challenges facing the industry to provide information for those currently involved and those wanting to include agritourism in their operations. Online and in-person surveys and unstructured interviews …