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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Does Microcredit Reduce Poverty? An Empirical Exploration In India, Aneel Karnani, Seema Sahai
Does Microcredit Reduce Poverty? An Empirical Exploration In India, Aneel Karnani, Seema Sahai
Markets, Globalization & Development Review
Microcredit has grown dramatically over the last few decades and its supporters have made extravagant promises about its potential impact on reducing poverty. However, much recent research has shown that microcredit has no significant impact on reducing poverty. In this exploratory study we interview 205 clients of for-profit microcredit to better understand the causes of why microcredit has not lived up to its promise. We find the basic problem is that the lending policies of the microcredit organizations are designed to lower the costs and risks, and hence increase the profits of the organization, and are not responsive to the …
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar
Markets, Globalization & Development Review
In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, …
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
Markets, Globalization & Development Review
The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Markets, Globalization & Development Review
We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Markets, Globalization & Development Review
The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new …