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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan
Social Media Usages In Small Not-For-Profit Organizations, Sarah Nolan
MPA/MPP/MPFM Capstone Projects
Effective social media management takes time, effort, and intentionality. Small not-for-profit organizations would benefit from doing this, but often have difficulty with being able to do so. In order to find out how small not-for-profit organizations use their social media and how social media could best be used to accomplish their mission, the following research questions were asked: What communications policies and procedures are followed by small not-for-profits organizations? Are the current social media practices of these organizations effective? What are the primary needs of these organizations in terms of social media and how can they be addressed?
In order …
Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker
Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker
MPA/MPP/MPFM Capstone Projects
In today’s age of social media and interconnectedness, nonprofit organizations have the ability to be creative in their fundraising efforts. One method of online fundraising is a social media campaign, such as the GoodGiving Guide Challenge, an eight-week online charitable giving campaign for nonprofit organizations across Central Kentucky.
A review of related literature shows that previous studies have touched on the growing trend of social media as a nonprofit marketing tool, the role of internet in the nonprofit sector in general, the return on investment in nonprofit internet use, and the importance of accountability and trust in terms of online …