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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Library Philosophy and Practice (e-journal)

2016

Marketing

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen Oct 2016

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.


Roles Of Information And Communications Technologies In Improving Fish Farming And Production In Rivers State, Nigeria., Ejiogu-Okereke, Ngozi Eucharia Dr, Chikaire, Jonadab Ubochioma Dr, Ogueri, Emmanuel Ifeanyi Dr, Chikezie, Ngozi Patience Dr Jul 2016

Roles Of Information And Communications Technologies In Improving Fish Farming And Production In Rivers State, Nigeria., Ejiogu-Okereke, Ngozi Eucharia Dr, Chikaire, Jonadab Ubochioma Dr, Ogueri, Emmanuel Ifeanyi Dr, Chikezie, Ngozi Patience Dr

Library Philosophy and Practice (e-journal)

Abstract

The study examined the roles of ICTs for improved fish farming and production in Rivers State, Nigeria. The specific objectives were to ­- describe the socioeconomic characteristics of the responding fish farmers in the area; identify ICT devices used by respondents in the area; examine fish farming/production information needs of respondents; ascertain ICT roles in promoting fish farming and production in the study area; and identify problems of ICTs use by fish farmers in the study area. Multi stage sampling technique was adopted in sample selection. Data were collected with use of questionnaire and interview schedule. The sample size …


Awareness And Use Of Opac By Distance Learners: The Case Of The Open University Of Tanzania, Nelson Msagati Jan 2016

Awareness And Use Of Opac By Distance Learners: The Case Of The Open University Of Tanzania, Nelson Msagati

Library Philosophy and Practice (e-journal)

The survey aims to investigate the use of Online Public Access Catalogue (OPAC) among distance learners of the Open University of Tanzania. A descriptive research design has been adopted in the study. Stratified random sampling method was used to select randomly 300 distance learners. A structured questionnaire was developed and distributed randomly to 300 distance learners including undergraduate and postgraduate students. A total of 230 (76.67 percent) completed filled in questionnaires were returned back from the distance learners for analysis. Despite OPAC being the most effective information retrieval tool and of particular ideal for distance learners, findings of this study …