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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Library Philosophy and Practice (e-journal)
Communication Technology and New Media
Affective Integrative needs; Gratifications obtained; Gratifications Sought; Uses and gratifications; Social Media
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Full-Text Articles in Social and Behavioral Sciences
Affective Needs & Use Of Social Media: A Comparative Study Of Gratifications Sought And Gratification Obtained, Ashfaq Hussain, Dr. Taimoor-Ul-Hassan, Muhammad Ramzan
Affective Needs & Use Of Social Media: A Comparative Study Of Gratifications Sought And Gratification Obtained, Ashfaq Hussain, Dr. Taimoor-Ul-Hassan, Muhammad Ramzan
Library Philosophy and Practice (e-journal)
This article has been pended to compare the gratification sought and gratification obtained for affective needs from social media among information professionals in the limelight of uses and gratification theory. Affective type of needs related to sentiments, strengthening aesthetic, moods or emotional experience. This type of needs encompasses all kind of emotions & moods, strengthening aesthetic, pleasurable and emotional experience. Gratification sough and gratification obtained are two distinct components of the uses and gratification theory. For this quantitative research, study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was …