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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Research Trends And Mapping On Social Media In Smes: A Bibliometric Analysis, Abdurrahman Rahim Thaha, Erna Maulina, R. Anang Muftiadi, Mohammad Benny Alexandri
Research Trends And Mapping On Social Media In Smes: A Bibliometric Analysis, Abdurrahman Rahim Thaha, Erna Maulina, R. Anang Muftiadi, Mohammad Benny Alexandri
Library Philosophy and Practice (e-journal)
As the backbone of the economy from various countries, SMEs use social media in their business activities. This study aims to determine trends and maps in social media and SMEs research from the Scopus database. This study uses bibliometric analysis on the Scopus database from 2009 to 2020. Social Media and SMEs search string use in titles, abstracts, keywords, and English article in the Scopus database. Further filtering by reading article content unrelated to SMEs to eliminate irrelevant articles. Search results were processed with VOSviewer software to acquire trends and co-occurrences of article keywords. A total of 210 articles were …
Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri
Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri
Library Philosophy and Practice (e-journal)
Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …