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Full-Text Articles in Social and Behavioral Sciences
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
LSU Master's Theses
Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …