Social and Behavioral Sciences Commons^™

Using Video And Contact To Change Attitudes Toward Gay Men And Lesbians, Jonna J. Cooley, Gary J. Burkholder

Journal of Social, Behavioral, and Health Sciences

Prejudice against gay men and lesbians has continued to fuel negative attitudes that are perpetuated by stereotypes and by validation from those within one’s own social group. While there has been some research regarding the impact of contact on attitudes, the present study expands the theoretical approach of Allport and the empirical work of researchers such as Herek to examine the impact of adding media to interactive contact with lesbian and gay individuals. Participants were placed into one of three treatment groups: control, video only, and video plus contact with gay men and lesbians. The sample included 106 undergraduate students …