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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford
Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford
Journal of Applied Communications
Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. …
Does Good Design Matter In The Seedstock Advertising Business? Effects Of Graphic Design In Beef Seedstock Ads On Cattle Producers’ Trust And Credibility, Morgan L. Marley, Katie M. Abrams, Daniela Castillo
Does Good Design Matter In The Seedstock Advertising Business? Effects Of Graphic Design In Beef Seedstock Ads On Cattle Producers’ Trust And Credibility, Morgan L. Marley, Katie M. Abrams, Daniela Castillo
Journal of Applied Communications
Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are …