Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston
A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston
Honors Theses
This study provides insight into the persuasion techniques used by churches in the Southern Baptist Convention, as well as the reactions of people of lower economic status to the persuasion techniques. Furthermore, this study provides a unique look at rhetorical persuasion strategies used by a religious organization. Results of this study indicate that church members relied on its own credibility, logical and emotional appeals to need, and appeals to humor to influence, it turned out, a person of lower economic status’ acceptance of persuasion via a peripheral route and being positively affected by the church’s credibility. The findings also suggest …
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh
Honors Theses
This study provides insight into consumer perception of First Hattiesburg’s image strategy, physical space/environment, and personnel/human factors and how they have enticed the community to attend and even become partners at First Hattiesburg. Furthermore, this study provides a unique look at integrated marketing communication (IMC) in a religious organization. Results of this study indicate that First Hattiesburg’s branding style, particularly the consistency of its IMC, contributes significantly to members/attendees’ positive view of the church. Because First Hattiesburg’s branding is so different from most southern Baptist churches and the church is currently experiencing a season of growth, it can be inferred …