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Full-Text Articles in Social and Behavioral Sciences
The Influence Of Activated Short-Term Mating Goals On Men’S And Women’S Domain-Specific Mating Self-Efficacy, Nathaniel Thomas Horton
The Influence Of Activated Short-Term Mating Goals On Men’S And Women’S Domain-Specific Mating Self-Efficacy, Nathaniel Thomas Horton
Honors Theses
Men and women are motivated to identify and procure mating opportunities that would best facilitate the survival and long-term reproductive success of their offspring. In the current study, we hypothesized that when primed with mating interest, men and women would report greater self-efficacy in behavioral domains that would be attractive to the opposite sex. Men and women were randomly assigned to a mating or control prime condition, then completed a self-efficacy scale tapping into behaviors related to physical attractiveness enhancement, dominance, and status; participants also completed a scale assessing their level of intrasexual competitiveness. It was predicted that men primed …
The Lipstick Effect Operates At The Level Of Automatic Visual Attention, Aaron M. Bermond
The Lipstick Effect Operates At The Level Of Automatic Visual Attention, Aaron M. Bermond
Honors Theses
Although general consumer spending usually decreases during economic recessions, Hill and colleagues (2012) found evidence that women concerned with economic recession demonstrated an increased preference towards purchasing products capable of enhancing physical beauty, thereby allowing them to appear more attractive to mates with resources. Referring to this phenomenon as the lipstick effect, these researchers suggested such purchasing preferences demonstrate evidence for an evolved female mating strategy. The current study was designed to more directly test whether the lipstick effect represents an evolved female mating adaptation by determining if it operates at the level of automaticity, specifically automatic visual attention (Fodor, …