Social and Behavioral Sciences Commons^™

The Lipstick Effect Operates At The Level Of Automatic Visual Attention, Aaron M. Bermond

Honors Theses

Although general consumer spending usually decreases during economic recessions, Hill and colleagues (2012) found evidence that women concerned with economic recession demonstrated an increased preference towards purchasing products capable of enhancing physical beauty, thereby allowing them to appear more attractive to mates with resources. Referring to this phenomenon as the lipstick effect, these researchers suggested such purchasing preferences demonstrate evidence for an evolved female mating strategy. The current study was designed to more directly test whether the lipstick effect represents an evolved female mating adaptation by determining if it operates at the level of automaticity, specifically automatic visual attention (Fodor, …