Social and Behavioral Sciences Commons^™

Use Of Social Media In Presidential Campaigns: Do Social Media Have An Effect On The Political Behavior Of Voters Aged 18-24?, Samantha Hamilton

Honors Theses

Today, the idea of social media is radically different from the media of a decade ago. While a decade ago the Internet was considered new media, our society now turns to Facebook, Twitter, and blogs as sources of information. In the United States during election cycles, the use of social media by presidential candidates has become a way for many voters to find out about candidates. As a result, presidential candidates have had to adapt their campaign strategies to work with these media in a way that will effectively target these audiences. This study examines whether campaigns that are more …